In the fall of 2014 I noticed a trend emerging from Los Angeles, ice facials. I began to hear about celebrities using the benefits of cool therapy on their skin. Cold treatments, which can include using ice upon the skin, has several benefits. Cold and ice treatments shrink pores, reduce inflammation, minimize capillaries, decrease redness in skin, tightens skin, and it reduces acne. There are several different application methods in ice therapy, including directly applying ice to the skin, using vitamin or herb infused ice to the skin, or using what is called the "cold hammer" on esthetic machines.